Wk7 Discussion, Question 2

I do agree with Marshall McLuhan. I agree that the medium is as important as the message. Now-a-days people get their news for many different sources. Some people get it from radio, newspaper, tv, or the internet. I think that the medium choice a company chooses to broadcast their news affects the relevance of the message. For example the writers of a gossip magazine wouldn’t print stories about murders, weather or what’s going on in the government. You would find those types of stories in the newspaper. If these types of stories were printed in gossip magazines people are likely to skip over them because those aren’t the types of stories they are looking for in that type of magazine. I didn’t really understand what Marshall McLuhan meant by television being a cool medium. In the text book he says that “because television is a cool medium, it demands that viewers fill in detail.”